By johnnie 
The popular dessert brand Crumbl, renowned for its exquisite cookies, is introducing a new confection that is not a cookie.
The establishment renowned for TikTok-famous delicacies such as the Patriotic Fruit Pizza and Strawberry Cake Cookie is concocting something entirely original and distinct this time.
In response to the sought-after cornbread cookie, which has been absent from menus, the company is introducing a frosted cornbread product.
The item will possess the texture of a bar, composed of airy cornmeal, coated with honey butter, and adorned with whipped buttery icing and an additional drizzle of honey.
The widely followed Instagram account @Snackolator announced the news on July 31, garnering nearly 10,000 likes in response. The cookie will initially undergo testing at several dozen places prior to a potential broader rollout.
This is not the inaugural non-cookie product the digitally native brand is experimenting with. The enterprise previously recognized as Crumbl Cookies, now simply Crumbl, has introduced limited-edition cakes and bars with its extensive array of cookie flavors.
In February, a Tres Leches Cake garnered widespread acclaim. The rich, creamy cake enclosed in Crumbl’s distinctive pink box was available for only five days.
The chain’s inaugural non-cookie product, Cinnamon Squares, gained traction on social media, and in July, the business publicly announced its intention to introduce further desserts.
The Layered Berry Trifle Cake Cup and the jam-filled Strawberry Shortcake Square were both successful this July.
Crumbl’s appeal lies in its weekly introduction of surprise flavors, accompanied by an active fan community that offers input on their preferred selections and speculates on potential future additions to the bakery’s offerings.
Crumbl, with over 800 sites nationwide, is the fastest-growing cookie chain in America, operating in all fifty states, including two in Alaska and one in Hawaii.
Avoid attempting to acquire the new cornbread or other items from the Utah-based restaurant on a Sunday. Similar to Chick-fil-A, Crumbl establishments around the nation are closed on Sundays.